TransMedia Group Buzz: March 2012

Tuesday, March 27, 2012

The Bullying Academy

Bullying is now bigger issue than ever before.Kids of all age groups are being bullied every day in school and over the Internet. Worst of all, parents are not aware that this even happening sometimes. There is a solution that schools need to be aware of and take advantage of: The Bullying Academy. The bullying Academy is a web - based interactive program created to help students and educators recognize the dangers of bullying and cyber bullying. This program is made for 4th through 8th grade kids and has been implanted in over 500 schools nationwide. The Bullying Academy teaches them about bullying in order to help prevent, avoid, and stop bullying. Bullying affects kids and adults of all ages, however The Bullying Academy give kids the chance to end bullying before it begins. Visit http://www.bullyingacademy.org/ for more information.

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About TransMedia Group

Our mission is to make our clients newsworthy in ways that advance their business goals. First we develop a plan. It identifies what we seek to accomplish and how we propose to go about it by creating effective media strategies and tailoring messages to attain clearly-defined objectives. To do this, we'll look objectively at our clients' business. Then from our vantage of many years of media experience, we'll find out what's different, special and interesting about our client. Always, we'll spot something, some hook that will make not only a good story, but a compelling story, an irresistible story, a believable story to the media. Then we'll create the most effective ways to underscore its timeliness and drive home the salient points we need to make. Our news releases and other presentations on behalf of clients are always truthful and accurate, but never dull or lacking in originality. We tell our client's story inventively -- in the best possible way to attract media attention. We target media that reach markets of importance to our client's business. And we hit our prime target over and over again.