Tuesday, December 21, 2010

Happy Holidays!!

To Our Valued Clients and to the Media to whom we're dedicated surrogates:

Well, 2010 draws to an exciting close for TransMedia Group as we break one of the biggest financial stories of the year, the launch of the GOLD to go™ Vending Machine in the U.S., we'd like to share some highlights of where we’ve been, and insights into where we are headed.

First, from all indications, that heading we're experiencing is definitely and dramatically up. The last few months we've signed a record number of new clients seeking publicity campaigns for an array of new products and services, everything from a new energy drink for diabetics, the remarkable achievements of a world-renowned designer and a new technology that will allow thousands of entrepreneurs to talk privately to a top expert in their field who'll advise them on the best way to grow their respective businesses.

The global economy that was so precarious just a year ago seems to have steadied itself, bringing with it a degree of calm across most financial markets and greater confidence among business executives. So I don't think I'm cock-eyed when I say I'm optimistic that our economy has turned a corner and is heading now in the right direction.

At TransMedia Group, where we've been serving clients worldwide since 1981, we've had the pleasure of working with outstanding athletes, including Olympic Gold Medalist Dara Torres, whom we booked on some of the top TV shows in the country, including Regis and Kelly, to talk about Fitness Nutrition's Gold Medal Aminos.

We generated over $3 million worth of media exposure for Stanley Steemer International and publicized a former U.S. Marine's "Ride For The Pride" in which he rode a bicycle from Pensacola, Florida to Sun Stadium to raise awareness and scholarship funds for the children of Marines Killed in Action.

O'Dwyer's cited us as one of the top 20 firms in the country in technology and among the top 40 in celebrity and fashion PR. PR Week praised our placements in national publications such as The Star and Politico.com as "Critical Hits" for a leading hair transplant surgeon.

All through 2010, TransMedia Group has expanded its staff, including hiring more Portuguese-speaking publicists to work on PR campaigns we're currently conducting for client PuntoMio and its partner BrandsMart in Brazil as well as a similar campaign in Mexico.

It was also the year of The Social Network, Twitter, and Facebook that our publicists are using now so effectively to complement all of our other PR channels. It was also the year that brought my own invention, The Knife and Forklift, to the forefront of national media, including appearances on Today Show, Ellen DeGeneres and articles in Fitness Magazine and LA TIMES.

And now we cap the year with the launch of the first GOLD to go™ Vending Machine in the U.S., which is making front-page headlines across the country and leading off countless TV newscasts while sending waves of exposure across the Internet.

On behalf of everyone at TransMedia Group, I’d like to extend the simplest of messages: Thank you for your faith in us. Our firm enjoys 30 years of excellence in PR and we are proud to be able to serve every one of our clients. Your feedback is a fundamental part of our process, and we encourage you to keep it coming.
Our best wishes for a safe and happy holiday season, and a prosperous and Newsworthy New Year.

Thomas J.Madden
Founder and CEO
TransMedia Group

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Wednesday, December 15, 2010

Raymond Lee Jewelers teams up with TransMedia Group!

Raymond Lee Jewelers, established in Boca Raton in 1983, has taken on TransMedia Group as their publicity partner. This newly founded relationship paves way for a future filled with great opportunities.

Vice President of Raymond Lee Jewelers and company namesake, Lee Josephson, stated, “When we decided on choosing a PR firm it was an easy decision as TransMedia Group was an organization with tremendous media contacts and resources, ready to share our story with the world”.

Having been family owned by the Josephsons’ for 27 years, Raymond Lee Jewelers has become one of South Florida’s most highly recommended sales and service centers for their array of jewelry.

“Raymond Lee Jewelers has great stories by the carat! Our goals include showcasing their rare collections, spotlighting their community giving, explaining their competitive buying prowess and unveiling their collateral loan business,” added Glen Calder, President of TransMedia Group.

There are many good things to come from this newly formed relationship. Raymond Lee Jewelers and TransMedia Group are confident, that together, this new beginning will open many new and exciting doors for both companies.

Posted by: Britney Fioto

Tuesday, December 14, 2010


The worldwide leader in hair taming, GKhair is much more than just a name…it’s a promise. GKhair offers superior solutions for everyday hair needs, from hair taming to aftercare, which surpasses our competitors in the global marketplace. From our inception, GKhair recognized the need and offers high-end results for today’s versatile woman, and provides professionals and consumers with a one-stop shop experience for the most beautiful, luxurious, shiny, healthy hair imaginable.
GKhair invests in research and development to advance the science of hair care while continually developing innovative formulas that are rigorously tested to produce unparalleled results.

GKhair's style guru brings you the latest hair trends as the GKhair education team shows you how to recreate the perfect look for the holiday parties!

Wednesday, December 8, 2010

Pregnant? Boy or Girl? Know 10 weeks sooner!!

The most anticipated moment for most parents is the gender of their child. Usually it takes about 20 weeks to get an Ultrasound that will reveal the gender of the baby. Well, it just so happens that two working moms, fasicinated about learning the gender of their developing babies, felt that there had to be a way to bridge the gap between conception and the long awaited Ultrasound. After an extensive amount of research and development, entrepreneurial spirit, engaged chemists, scientists and engineers, a world class organization formed to create IntelliGender, the world's first in-home, urine based Gender Prediction Test. In just 10 weeks (8 weeks post conception), this afforable, simple-to-use urine test will provide in minutes the gender of your baby based upon an easy to read color match. Green indicates boy and orange indicates girl!

The testimonials from pregnant women exemplify the positive experience from these results: "All I have to say is WOW! I was pretty skeptical about the results when I did this test in my 10th week of pregnancy. I just had my sonogram done November 8th and the test was right!! We're having a BOY!!!! I will strongly recommend Intelligender to all my pregnant friends!!' - Stella Aponte

What are you waiting for? Know what you are carrying before the baby bump! The test is simple, affordable, and fun. With a accuracy rate that averages around 90%, expectant mothers yearning to know any information possible about their future bundles of joy can now find the IntelliGender Prediction Test at larger retailers including Walgreens, Target, CVS/Pharmacy, and Rite-Aid, and online at http://www.intelligender.com/.

-Monica Esguerra