Tuesday, December 21, 2010

Happy Holidays!!

To Our Valued Clients and to the Media to whom we're dedicated surrogates:

Well, 2010 draws to an exciting close for TransMedia Group as we break one of the biggest financial stories of the year, the launch of the GOLD to go™ Vending Machine in the U.S., we'd like to share some highlights of where we’ve been, and insights into where we are headed.


First, from all indications, that heading we're experiencing is definitely and dramatically up. The last few months we've signed a record number of new clients seeking publicity campaigns for an array of new products and services, everything from a new energy drink for diabetics, the remarkable achievements of a world-renowned designer and a new technology that will allow thousands of entrepreneurs to talk privately to a top expert in their field who'll advise them on the best way to grow their respective businesses.

The global economy that was so precarious just a year ago seems to have steadied itself, bringing with it a degree of calm across most financial markets and greater confidence among business executives. So I don't think I'm cock-eyed when I say I'm optimistic that our economy has turned a corner and is heading now in the right direction.

At TransMedia Group, where we've been serving clients worldwide since 1981, we've had the pleasure of working with outstanding athletes, including Olympic Gold Medalist Dara Torres, whom we booked on some of the top TV shows in the country, including Regis and Kelly, to talk about Fitness Nutrition's Gold Medal Aminos.

We generated over $3 million worth of media exposure for Stanley Steemer International and publicized a former U.S. Marine's "Ride For The Pride" in which he rode a bicycle from Pensacola, Florida to Sun Stadium to raise awareness and scholarship funds for the children of Marines Killed in Action.

O'Dwyer's cited us as one of the top 20 firms in the country in technology and among the top 40 in celebrity and fashion PR. PR Week praised our placements in national publications such as The Star and Politico.com as "Critical Hits" for a leading hair transplant surgeon.

All through 2010, TransMedia Group has expanded its staff, including hiring more Portuguese-speaking publicists to work on PR campaigns we're currently conducting for client PuntoMio and its partner BrandsMart in Brazil as well as a similar campaign in Mexico.

It was also the year of The Social Network, Twitter, and Facebook that our publicists are using now so effectively to complement all of our other PR channels. It was also the year that brought my own invention, The Knife and Forklift, to the forefront of national media, including appearances on Today Show, Ellen DeGeneres and articles in Fitness Magazine and LA TIMES.

And now we cap the year with the launch of the first GOLD to go™ Vending Machine in the U.S., which is making front-page headlines across the country and leading off countless TV newscasts while sending waves of exposure across the Internet.

On behalf of everyone at TransMedia Group, I’d like to extend the simplest of messages: Thank you for your faith in us. Our firm enjoys 30 years of excellence in PR and we are proud to be able to serve every one of our clients. Your feedback is a fundamental part of our process, and we encourage you to keep it coming.
Our best wishes for a safe and happy holiday season, and a prosperous and Newsworthy New Year.

Sincerely,
Thomas J.Madden
Founder and CEO
TransMedia Group
www.transmediagroup.com

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