TransMedia Group Buzz: Advertisement and Art?

Thursday, November 3, 2011

Advertisement and Art?

The King's Faith has been getting much attention as a powerful feature length independent film providing teens with profound messages about where they stand in life. The story takes place with Brendan King, a foster kid, just released from juvenile detention after serving a three year sentence, starts attending an affluent high school in a suburb outside of the city. Brendan is determined to get his life back in order and works hard to achieve his goal, but when confronted by his old gang leader; his life seems to be on the fast track to destroying everything he has just built.

www.kingsfaith.com

TransMedia has used this powerful film to place products such as Tom's Knife and Fork Lift, Kesi Case men's clothing and accessories line, and Dr. Fischer's Ultrasol Sunscreen integrating advertisement and art.

Tom's Knife and Fork Lift

Tom's Knife and Fork Lift is a combination of utensils and dumbbells that serve as a constant reminder that eating puts weight on and requires exercise to take it off. Lifting food with these utensils is like doing curls with dumbbells.
www.knifeandforklift.com

Dr. Fischer's Ultrasol Sunscreen

Dr. Fischer's Ultrasol Sunscreen products protect the skin from UVA and UVB rays. These products represent the most recent breakthroughs and innovation in essential sunscreen technology. All formulations were scientifically developed to be skin friendly, tested, and approved according to the FDA, recommended by dermatologists and by the American Skin Cancer Foundation as an effective UV sunscreen. Product ranges with general, babies, kids, sport, and specials and come available as creams, lotions, continuous, sprays and mousse.
www.dr-fischer.com

Kesi Case
Kesi Case, a fashion designer, philanthropist and advocate for the Multiple Sclerosis Foundation has collections inspired by her life experiences. Her collections range from read-to-wear, bridal, swimwear and an entire men's line of clothing and accessories. In the King's Faith, Kesi will be featuring a men's tie out of her men's clothing and accessories line.
www.kesicase.com

Posted by Laurel Sendach

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About TransMedia Group

Our mission is to make our clients newsworthy in ways that advance their business goals. First we develop a plan. It identifies what we seek to accomplish and how we propose to go about it by creating effective media strategies and tailoring messages to attain clearly-defined objectives. To do this, we'll look objectively at our clients' business. Then from our vantage of many years of media experience, we'll find out what's different, special and interesting about our client. Always, we'll spot something, some hook that will make not only a good story, but a compelling story, an irresistible story, a believable story to the media. Then we'll create the most effective ways to underscore its timeliness and drive home the salient points we need to make. Our news releases and other presentations on behalf of clients are always truthful and accurate, but never dull or lacking in originality. We tell our client's story inventively -- in the best possible way to attract media attention. We target media that reach markets of importance to our client's business. And we hit our prime target over and over again.