TransMedia Group Buzz: Transmedia Group

Tuesday, February 12, 2013

Always Opportunities!

Our organization, TransMedia Group, is the one of the largest independent PR firms in South Florida and been in business since 1981. We are a full service public relations firm; www.transmediagroup.com headquartered in Boca Raton with offices world-wide.

Students that have been accepted for our internship program gain hands on experience and create contacts in the industry.

We offer students non-paid internships to assist in both our English and/or Hispanic department. Our schedule is flexible and students that take the opportunity on our internship program learn a vast array of “on the job” type training and learning. This includes, but not limited to, attending client meetings and taking notes, drafting and writing press releases, working with press; phone calls, emails, extensive research, creating pitches, brainstorming angles for different pitches and updating their resumes and portfolio as they will create paste ups of their placements. Also, attend any upcoming events if schedule permits.

On a daily basis, work is being done to ensure that they are learning from each task. When a student completes their internship, they leave with a feel for hands on experience by “out of classroom” career typesetting knowledge of the PR business. They also have the start of contacts they’ve created in the industry.

The internship program we have (recent College Graduates also welcome), is as important for the student as it is for our business. We do critique work and give them an overview of what/how they can improve as well as their strong points and what they might want to work on a bit.

Feel free to contact us, should you need additional information. We look forward to working with students and or recent graduates.

Sincerely,

Adrienne Mazzone
amazzone@transmediagroup.com
Executive Vice President, Arts & Entertainment
The TransMedia Group
240 West Palmetto Park Road, Suite 300
Boca Raton, Florida 33432
(o)561-750-9800 x210

Wednesday, November 14, 2012

Madden Coaches Russian Publicists How To Manage a Crisis

Tom Madden, CEO of TransMedia Group, will be delivering an address on November 15^th, 2012 at the PR Russia Forum (http://www.prrforum.ru/) in Moscow on a subject very familiar to him, Crisis Management. Mr. Madden will discuss Crisis Management programs he and his team have exemplified and implemented for major companies such as American Broadcasting Companies, AT&T, and Kellogg’s. Examples such as successful crisis management communication strategies and predicament of political campaigns of Barack Obama and Hillary Clinton will be discussed during Maddens address. Tom Madden also had the opportunity to be Vice President and Assistant to the President of NBC during a rough period for the network in 1980’s before he had established TransMedia Group.

About TransMedia Group

Our mission is to make our clients newsworthy in ways that advance their business goals. First we develop a plan. It identifies what we seek to accomplish and how we propose to go about it by creating effective media strategies and tailoring messages to attain clearly-defined objectives. To do this, we'll look objectively at our clients' business. Then from our vantage of many years of media experience, we'll find out what's different, special and interesting about our client. Always, we'll spot something, some hook that will make not only a good story, but a compelling story, an irresistible story, a believable story to the media. Then we'll create the most effective ways to underscore its timeliness and drive home the salient points we need to make. Our news releases and other presentations on behalf of clients are always truthful and accurate, but never dull or lacking in originality. We tell our client's story inventively -- in the best possible way to attract media attention. We target media that reach markets of importance to our client's business. And we hit our prime target over and over again.