TransMedia Group Buzz: 4 Steps Nonprofits Can Take to Establish a Lasting Partnership

Tuesday, October 23, 2012

4 Steps Nonprofits Can Take to Establish a Lasting Partnership

Ashley Halligan, an analyst at Software Advice, recently reached out to interview one of our clients--the Multiple Sclerosis Foundation--about tactics nonprofit organization should take to establish lasting cause marketing relationships. The article was mentioned in a New York Times post yesterday, too.

Nathalie Sloane, Development Director of of the Multiple Sclerosis Foundation, was quoted in Halligan's article:

In the meantime, nurturing that relationship is the key to ensuring longevity. Nathalie Sloane, Development Director of Multiple Sclerosis Foundation, emphasizes the value in keeping a business actively involved in an NPO's efforts "so they can have a hands-on approach on what happens day to day."

Halligan's articles suggests four fundamental steps to identifying and achieving relationships with for-profit businesses. Read her original story on the Software Advice blog.

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Our mission is to make our clients newsworthy in ways that advance their business goals. First we develop a plan. It identifies what we seek to accomplish and how we propose to go about it by creating effective media strategies and tailoring messages to attain clearly-defined objectives. To do this, we'll look objectively at our clients' business. Then from our vantage of many years of media experience, we'll find out what's different, special and interesting about our client. Always, we'll spot something, some hook that will make not only a good story, but a compelling story, an irresistible story, a believable story to the media. Then we'll create the most effective ways to underscore its timeliness and drive home the salient points we need to make. Our news releases and other presentations on behalf of clients are always truthful and accurate, but never dull or lacking in originality. We tell our client's story inventively -- in the best possible way to attract media attention. We target media that reach markets of importance to our client's business. And we hit our prime target over and over again.