Monday, October 22, 2012
TRANSMEDIA GROUP MAKES VENUS WORLD'S MOST FAMOUS CAT; LUCRATIVE CONTRACT WITH GUND IS ICING ON THE CHIMERA CAKE
BOCA RATON, FL.--TransMedia Group's worldwide publicity for Venus, the "two-faced" cat, including appearances the firm arranged on NBC Today Show, has resulted in a lucrative contract for the cat's owners with Gund, one of the world's leading manufacturers of teddy bears and other stuffed animals for gifts and collectibles.
"When there seems to be a new cute kitten gaining YouTube fame each week, it's tough to stand out from the cat crowd," said trustee Tom Madden, TransMedia founder and CEO, "but we managed to do it."
Madden's firm made Venus the internet star du jour thanks in large part to the work of TransMedia publicists Donna Balancia, who got some great national media placements and Abby Blake, who was superb on social media, Madden said.
The feline's face is perfectly divided in two - one half is jet black while the other is calico. And, as if this wasn't enough, her eyes are different colors too - one is ice blue, the other is green, Madden said. You can see her on the firm's website at www.transmediagroup.com.
Venus is known as a chimera cat because of her genetic composition and her different eye colors caused by heterochromia. Venus has several YouTube videos which have been seen over 2 million times with thousands clicking the 'like' button. Venus now has her own Facebook page too that TransMedia manages, where she has attracted more than 80,000 fans. Venus' proud owner praises TransMedia Group for all the media meows and kudos Venus has received and now the Gund contract is icing on the chimera cake.