Tuesday, December 18, 2012

TransMedia Group Publicity Helps Make Venus World's Most Famous Cat

TransMedia Group's worldwide publicity for Venus, the captivatingly adorable "two-faced" cat, including an appearance on NBC Today Show, has resulted in an exciting new contract for the cat's owners with the GUND® division of Enesco, LLC, one of the world's leading manufacturers of stuffed animals for gifts and collectibles.
"When there seems to be a new cute kitten gaining YouTube fame each week, it's tough to stand out from the cat crowd," said Tom Madden, TransMedia founder and CEO, "but we managed to do it."

Madden's firm made Venus the internet star du jour thanks in large part to the work of TransMedia publicists who placed Venus on national media, while making her a social media sensation, Madden said.

Venus has several YouTube videos which have been seen over 2 million times and has her own Facebook page that TransMedia helps to manage, where she has attracted more than 85,000 fans from almost every country around the world.

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